I’m reading the book Purple Cow by marketing guru Seth Godin (Portfolio 2003). The idea is that marketing can only get you so far; in order to succeed, you need to build something remarkable right into your product or service. “In a crowded marketplace, fitting in is failing,” Godin writes.
I started wondering whether there’s a [...]
Archive for December 2nd, 2006
Dec2
Can Writers be Purple Cows?
Filed in: Marketing Observations Personal yammerings
