by Diana Burrell and Linda Formichelli
(Diana) Writers love to talk trash about crazy sources. Most experts I interview are smart, funny, well-spoken, and interesting. There’s always the expert source that defies reason, though. Like the renowned negotiation expert who expected me to negotiate with him — hard — for a 15-minute interview. Or the PR […]
Archive for August 2nd, 2007
Aug2
Musings from the other side of the fence
Filed in: Ass Personal yammerings Rants Sources
Aug2
You ask, we answer: LOI or query letter?
Susan asks, “When should you send a query letter and when should you use a letter of introduction?”
Susan, here are the guidelines I use. I send letters of introduction (or LOIs) to:
Trade magazines
Custom publications
Editors at magazines and newspapers with whom I have some connection. For example, if an editor I wrote for at one magazine […]
Filed in: Advice Marketing You Ask, We Answer
