How to Know When to Walk Away from an Assignment
Saying No is something I have trouble with; if someone approaches me with an assignment, I’m (1) flattered, even though after 12 years of freelancing this is not a rare occurrence, and (2) excited at the prospect of moolah. So even if an assignment is not ideal, in the past I’ve typically said Yes. But after the project from hell I wrote about in August, I vowed to never again take on work that flies red flags (and I really really mean it this time).
So what are these red flags? How do you know when an innocuous-seeming project will turn into the assignment from hell? Here are some signs:
The pay stinks. This is an obvious one, and it is one situation where I’ve never been afraid to say No. I’ve come up with my own per-word and per-project minimum, and if an editor offers less, I try to negotiate. If the editor won’t negotiate, I walk away. It’s up to you to set your own minimum rates based on how much you need to make per hour to be profitable. The minimum I set is also simply the amount below which I know I’ll just feel bad. I know it’s often difficult to turn down any money at all, but keep in mind that you can use the time you would have spent writing for peanuts to seek out better-paying assignments.
The editor doesn’t know what she wants. If an editor can’t describe, in a few sentences, what she’s looking for — beware. Try repeating, in your own words, what you understand about the assignment and get the editor to confirm it. You can also send the editor an e-mail reiterating the assignment: “Just to confirm, I’ll be writing 1,200 words about why Linda Formichelli rocks, with a sidebar on ways we can worship her.” But if the editor simply can’t give you clear assignment specs, it may be time to walk. You can’t read minds, and chances are this “I’ll-know-what-I-want-when-I-see-it” editor will make you do rewrite after rewrite.
The deadline is unreasonable. Only you know what kind of deadline you can handle. For example, if I’m not busy and the topic isn’t too difficult, I know I can turn around an assignment in just a few days (though of course I’ll ask for a rush fee). But if the assignment is complex or I’m busy with other work, I’ll need a few weeks. If you don’t think you can do a good job in the time you’re allotted, the most professional thing to do is tell the editor, and turn down the assignment if he won’t negotiate.
The assignment is vague. This is another one I walked away from: An editor of a new magazine asked me to write about “the history of diners.” That’s it. Notwithstanding the fact that this topic could take up a whole book, I didn’t even know what aspect of the history the editor wanted. I took a look at the rest of the editorial calendar and noticed that the topics were all over the place. I ended up turning down the assignment, and later found out that writers were not receiving their checks. This is one time my intuition saved my butt.
You’ve had bad experiences in the past. I used to work for an editor who always made me do multiple rewrites. No matter what I turned in, within a few hours I would get back my article covered with red comments. Next draft — same thing. Then, months after the assignment was finally accepted and I’d been paid, I would start getting requests for more information. Finally I wised up and started turning down any assignments from this magazine, even though the per-word rate was good. One bad experience may be a fluke, but several are a trend. Don’t keep working for magazines that give you grief; again, you can use the time to find more writer-friendly magazines.
You have a bad feeling. This is the one I’ve had trouble with. I have no problem walking if the pay is too low, the deadline is too tight, or the assignment is too vague. But in the past, if an assignment simply gave me a bad feeling, I would ignore the warning signals and accept — with disastrous results. Your intuition knows if something is awry…learn from my experience and listen to it. [lf]
7 Responses to “How to Know When to Walk Away from an Assignment”
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Star
Said this on September 14th, 2009 at 12:55pm:When I said $100 was too low for a “new luxury magazine in Los Angeles,” I was informed that people didn’t have to be paid to do good work. And here they would give me a byline instead. I am such an ingrate!
Laura Laing
Said this on September 14th, 2009 at 5:25pm:This is such a timely post. I got a call this morning from a potential client, but something was just… off. I’m going to do some more digging, but I think this is one of those bad-feeling things. And I should probably heed my intuition.
But I really want the work!
Thanks for the reminder to trust my gut.
Laura
Kristen
Said this on September 14th, 2009 at 7:03pm:I’m curious as to what you think of new media sites that often pay little, etc. etc. I am a former newspaper reporter who still considers herself a journalist and hopes that good journalism, in some form or another, survives and thrives eventually. As a result, I’ve found myself tempted to contribute to some of the localized new media sites trying to compete with daily newspapers, even though the pay is often very low. I know that they are mostly getting responses from students and interns, and I’d really like to see these sites work so that they provide a new revenue model for news.
While for “traditional” assignments like consulting, print journalism, etc. I have set rates, I have found myself tempted to contribute to these types of sites, just to be a part of the experiment and see what happens. (Maybe it’s like someone who’s writing a novel at night in hopes that one day they’ll get published?)
Eric C
Said this on September 14th, 2009 at 7:57pm:I’ll second the “bad feeling” criteria. Thats just a good life lesson.
Star
Said this on September 15th, 2009 at 1:51pm:My feeling is that every time someone pitches over intellectual property for free or to get someone to come to their site, they lower the perception of the value and then the going rates. Everyone says I am wrong–but look where we are. Maybe I am a mediasaur, as someone called me, but so be it–I still think my skill set is worth something.
Star
Said this on September 15th, 2009 at 1:54pm:Of course–let me add–commenting on sites for free helps someone else’s business. I guess it’s inconsistent, but I do that. I even provide free audiobook reviews to a site–because she is not making money on her site. If someone is making money–I want some of it for an entry or article. A comment is gratis.
Chrystl Fiedler
Said this on September 17th, 2009 at 7:43pm:Indeed! I had many red flags with an editor and I ignored that “feeling.” The result? Stress and anxiety. Trust your gut! Chrystle