E-Courses for Writers

Archive for the 'Marketing' Category

May5

Connecting with Editors on Social Media

You’ve found an editor on Facebook, Twitter, or LinkedIn. Should you ask to connect? Will the editor think you’re a stalker? If you connect, do you have to reign in your free expression, lest the editor sees photos of you with a lampshade on your head on Facebook, or catches your Twitter post about a [...]

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Filed in: Advice Editors Marketing Networking

Apr26

6 Ways to Stay in Touch with Your Editors

It’s hard enough to get an editor’s attention…when you finally have it, don’t lose it! Here are some ways I stay in touch with my editors even when I don’t have an assignment.
1. Say Thanks
Whenever one of my articles hits the stands, I shoot a quick thank-you note to my editor. There’s always something to [...]

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Filed in: Advice Editors Marketing


Apr22

Read 7 Tips for Pitch Sessions with Editors and Agents

My buddy Jennifer Lawler has a great post on her Finding Your Voice blog called 7 Tips for Pitch Sessions with Editors and Agents. If you’re heading to a conference that includes those speed-dating-like pitch sessions, give this blog post a read. [lf]
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Filed in: Marketing

Apr8

Customizing Your Queries and LOIs

Every writer has had this happen: You send a query or letter of introduction (LOI) to X Magazine, and realize after you sent is that you left in a mention of Y Magazine, which you had pitched previously. This is frighteningly easy to do when you use standard LOIs or send queries to multiple magazines.
It [...]

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Filed in: Advice Marketing


Mar9

Adding Value

If you want to be the writer editors come to again and again with assignments, you need to add value. By that, I mean you need to be or give something extra that makes your editors’ jobs easier. What makes you different from — and better than — other writers? That’s your added value. Here [...]

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Filed in: Advice Marketing

Jan28

When the Marketing Response is Disappointing from Erik Sherman’s WriterBiz

You’ve sent out 20 letters of introduction (commonly known as LOIs) to magazine editors and have gotten exactly zero assignments. Find out what this means and how to analyze your LOI ROI with Erik Sherman’s article When the Marketing Response is Disappointing. [lf]
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Filed in: Marketing


Nov24

Write Email Subject Lines that Get Read

This article is reprinted with permission from Marcia Layton Turner’s fab newsletter Become a Six-Figure Writer.
The road to writing wealth begins with catching a potential client’s attention. This is true whether your goal is to break into book publishing, magazine article writing, web copywriting, corporate writing, or some other writing niche. But getting your email [...]

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Filed in: Advice Marketing Query letters

Nov11

When freelancers should write for exposure — and when they shouldn’t

Freelancer and author Michelle Goodwin has a must-read guest post on the New York Times‘ “Shifting Careers” blog this week. Michelle’s the author of The Anti 9-to-5 Guide: Practical Advice for Women Who Think Outside the Cube and the recently released My So-Called Freelance Life: How to Survive and Thrive as a Creative Professional for [...]

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Filed in: Advice Marketing News you can use Writers


Oct29

How to Be Creative/Motivated/Nurtured in These Hard Times

This post is by Monica Bhide, who teaches our Introduction to Foodwriting course.

My email box has been overflowing with messages from friends, students, strangers all worried about the economy. If you think fear is a great motivator, forget it — in these emails I am seeing signs of panic. People are getting paralyzed with fear [...]

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Filed in: Advice Marketing Self improvement Writing

Oct20

How to Find Markets to Pitch

With the economy being what it is, you may have had the idea to start pitching more in hopes of bringing in more cash. Or maybe you were inspired by my idea of doing a pitch blitz in How to Gain Control Over Your Freelancing Life. Whatever the reason, you want to expand your client [...]

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Filed in: Advice Cool tools Magazines Marketing





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